External factors like larger economic areas, technical progress in communications and concentration processes in the trade have an impact upon the market.


Internal factors within the company like large capital requirements, a succession plan, image, recognition, availability of labour, safety and outlook determine the competitve power and strenght of family-owned companies.

webfruit GmbH sees itself as a service provider along the entire value-added chain, from launching new fruit varieties to giving advice on cultivation and marketing.


webfruit was founded on March 1, 2000, by Michael S. Weber. The name derives from the first three letters of Weber and being predominantly active in the fruit sector. "Web" also means that it wants to think globally and act locally and establish and cultivate international networks, also by employing state-of-the-art Internet and EDP technology. The lower case stands for the fast and efficient communication within the IT sector.


"Culture" is not only a fashionable term, nor is it something static. It is rather the expression of a dynamism actually lived. It has a temporal component. You have to give it time to grow. Culture is the expression of lived authenticity.


A learning company

No one can look into the future. All we know is that it will be different from the present. webfruit GmbH wants to learn on a continual basis. This finds expression in how it expends funds and time over the course of the year. We attend seminars home and abroad, read specialist literature and establish contacts with leading scientists, research institutes, authorities, industry and fellow consultants in order to exchange thoughts and live innovation.




Our motto

The motto "in line with nature" stands for


  • Being in harmony with nature
  • Pro-actively shaping nature
  • Respecting the laws of nature
  • Utilising natural resources in an economically sensible fashion
  • Allowing regeneration (sustainable management)
  • Facing the competition and asserting our position among peers
  • Defending that position in a very competitive environment in a fair manner
  • Integrating in business concepts of some of nature's attributes like adaptability, vigilance, social conduct, partnerships
  • And, finally, bringing tradition and experience into our day-to-day business and promoting useful developments.


That standard is to be attained by our four principles of success:


  • Openness
  • Feedback
  • Self-organisation
  • Efficiency